Location: Bhopal

Job Type: Full-time

Experience Required = 5+ years

Job Overview

We are seeking a detail-oriented and data-driven Campaign Manager to manage and optimize our pay-per-click advertising campaigns. The ideal candidate will be responsible for executing effective strategies, analyzing performance metrics, and ensuring a high return on investment (ROI) for paid media efforts.

Key Responsibilities

● Campaign Management:

○ Plan, create, and manage PPC campaigns across platforms such as Google Ads, Bing Ads, and social media networks (Facebook, LinkedIn, Instagram, etc.).

○ Conduct thorough keyword research and selection to optimize ad targeting.

○ Write compelling ad copy and optimize landing pages for conversion.

● Performance Analysis:

○ Monitor campaign performance metrics such as CTR, CPC, conversion rates, and ROI.

○ Generate and analyze detailed performance reports to provide actionable insights.

○ Perform A/B testing to identify high-performing ads and strategies.

● Budget Management:

○ Allocate and optimize budgets for campaigns to maximize performance.

○ Track daily and monthly budgets to avoid overspending or underspending.

● Strategy Development:

○ Stay up-to-date with PPC trends, algorithm changes, and new features.

○ Suggest innovative strategies to enhance campaign effectiveness and meet business goals.

● Collaboration:

○ Work closely with the marketing team to align PPC campaigns with broader marketing objectives.

○ Collaborate with designers and developers to ensure creative assets and landing pages meet campaign needs. Key Skills & Qualifications

● Bachelor’s degree in Marketing, Business, or a related field.

● 5+ years of experience in PPC campaign management.

● Proficiency in PPC platforms such as Google Ads, Microsoft Ads, and social media ad platforms

● Strong analytical skills and experience with tools like Google Analytics, SEMrush, or other reporting tools.

● Familiarity with bid management tools (e.g., Marin Software, Kenshoo) is a plus.

● Excellent verbal and written communication skills.

● Strong organizational skills and attention to detail.

● Certification in Google Ads or equivalent is preferred

Interested candidate can drop the CV at career@katyayaniorganics.com